I’m Marc Etienne. I build the systems that allow companies to scale without breaking their operations—or their culture.
I’ve spent 20 years at the intersection of high-level leadership and "in-the-weeds" execution. My philosophy is simple: Empower talented people with the right data, then get out of their way.
Scaling a frontier technology into a Fortune 50 environment isn't just about the code; it’s about managing the "Entropy Tax"—the hidden cost of complexity that slows down even the best teams. My work is a series of deep dives into three core challenges:
How do we make scale invisible? I bridge the gap between digital products and a consumer’s screen. Whether it's global asset ingestion or supply chain automation, I build the "plumbing" that ensures the journey from data to delivery is seamless and resilient.
How do we use telemetry to kill friction? I’m obsessed with turning messy, manual bottlenecks into automated, high-velocity pipelines. I use high-telemetry systems to provide strategic clarity, transforming Ops from a cost center into a revenue-protection function.
How do you lead without losing the "soul"? I build "high-alignment" environments. I believe leadership is about providing the framework and the guardrails so that teams have the autonomy to make big bets—and the data to prove they were right.
At the end of the day, I’m an engineer-minded operator who believes that operational excellence is the only way to turn a great vision into a global standard.
What People Are Saying
“I was consistently impressed with Marc’s focus, detail orientation, and reliability. He not only took everything thrown at him in stride, but tackled challenges with unmatched positive energy. As a product manager at OpenX, I knew I could rely on Marc to provide critical feedback that helped prepare us for a new launch or fix critical gaps in existing products.”
— Rich Calkins (Product Leader)
“Marc is one of the most reliable, diligent and effective operators I have ever worked with…Marc also performed very well under high-pressure scenarios across departments, teams, and personalities - with great effect.”
— Josh Cobb (C-level Exec & Strategic Advisor)
Selected Impact
